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100 Gameday Improvements

Engineering a new fan experience at Bobby Dodd Stadium in 2026

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To enhance the gameday experience for all fans attending Georgia Tech football games at Bobby Dodd Stadium at Hyundai Field, Tech athletics has announced 100 improvements that it is implementing at the historic home of the Yellow Jackets for the 2026 season.

Several of the improvements are the result of Georgia Tech athletics’ partnership with the Institute’s H. Milton Stewart School of Industrial and Systems Engineering (ISyE) and Scheller College of Business, in addition to fan surveys, which analyzed operations at Bobby Dodd Stadium throughout the 2025 season and produced a wide range of recommendations based on data analysis and the latest technology.

Full List of Enhancements

Getting to Campus - 10 improvements
  1. A new and improved gameday parking page on ramblinwreck.com and the Georgia Tech Yellow Jackets app.
  2. A dedicated gameday navigation guide on ramblinwreck.com and the Georgia Tech Yellow Jackets app to streamline traffic and wayfinding information.
  3. Working with the Georgia State Patrol and Georgia Tech Parking and Traffic Services to obtain anticipated traffic information.
  4. Providing ticket-holders with anticipated traffic information in “Know Before You Go” emails prior to each home game.
  5. Expanded digital message boards to key approaches outside of the immediate campus footprint, including at the intersections of 14th Street and Techwood Drive, 10th Street and Fowler Street, 10th Street and State Street and 10th Street and Hemphill Avenue.
  6. Expanded digital traffic and wayfinding messaging around campus, providing real-time guidance to help fans identify the most efficient routes to parking areas.
  7. Expanded inner-campus traffic and parking signage.
  8. A new dedicated rideshare dropoff/pickup location at the corner of North Avenue and Tech Parkway, creating a more organized and convenient experience for fans utilizing rideshare services.
  9. Expanded rideshare signage.
  10. Doubled gameday golf cart fleet to provide additional fan shuttle service, improving accessibility and creating a more convenient arrival and departure experience.
Helluva Block Party - 11 improvements
  1. Yellow Jacket Alley – where fans gather to welcome the football team as they arrive on campus and are led into Bobby Dodd Stadium by the Ramblin’ Reck and the Georgia Tech Marching Band – will begin at the intersection of Techwood Drive and Fourth Street, follow Techwood Drive south to Bobby Dodd Way and head west onto Bobby Dodd Way, where the Jackets will enter the stadium via Callaway Plaza.
  2. Helluva Block Party’s new footprint will include Callaway Plaza (from the Fanning Center to Gate 6), Bobby Dodd Way and the top level of Peters Parking Deck.  
  3. Pregame concerts will be held on Callaway Plaza, with the scheduled slate of artists to be announced in the near future.
  4. HBP’s Kids Zone will be located on the top of Peters Parking Deck
  5. New inflatables, presented by Coca-Cola.
  6. New photo activations featuring a Georgia Tech football helmet.
  7. New football toss activation.
  8. New JACKETS letters activation, presented by Under Armour.
  9. New photo opportunity at interlocking GT statue outside of the Fanning Center.
  10. Georgia Tech student-athletes from a wide range of sports will sign autographs prior to each game.
  11. The new HBP configuration provides new tailgate experience options, which can be booked through RevelXP.
Getting Into Bobby Dodd Stadium - 20 improvements
  1. The perimeter of Bobby Dodd Stadium will be expanded past the stadium’s traditional footprint on the north and south ends of the stadium, which will allow for more efficient stadium ingress and for expansion of the west festival concourse, which will alleviate congestion at concessions and restrooms.
  2. Introduction of new CEIA OpenGate® security screening lanes, which will significantly increase entry capacity and significantly reduce wait times during peak ingress periods.
  3. Implementation of controlled ingress and egress along North Avenue, improving traffic management while maintaining access for guests who enter campus from the south.
  4. Upgrades to wayfinding signage around the perimeter of Bobby Dodd Stadium.
  5. New primary ticket office located at the Fanning Center (at the intersection of Techwood Drive and Bobby Dodd Way on the northeast corner of Bobby Dodd Stadium).
  6. Visiting team ticket operations located at the Fanning Center ticket office.
  7. Added four additional ticket windows to better serve fans on gamedays.
  8. New voice boxes at ticket windows to allow for better communication with fans.
  9. Improvements to mobile tickets that allow for easier and more efficient scanning and entry.
  10. Implementation of additional pedestals for ticket scanning to better serve fans, reduce lines and alleviate congestion at stadium entrances, particularly at peak ingress times.
  11. Purchased and strategically deployed 80 new Janam scanning pedestals across stadium entry gates, increasing scanning, improving gate efficiency, and creating a faster, more seamless entry experience for fans.
  12. Expanded entry capacity at Gate 2 by doubling scanning pedestals, improving throughput and reducing fan wait times.
  13. Added two new scanning pedestals at Gate 3, significantly increasing entry capacity at a location that previously had no dedicated pedestals.
  14. Increased scanning capacity at Gates 4 and 5 by more than 40% to accommodate higher fan volume and accelerate stadium entry.
  15. Reopened Gate 6A to provide an additional stadium entry point and improve access to the North 200 level.
  16. Added two new scanning pedestals at Gate 6A, supporting efficient entry and maximizing the benefits of the newly reopened access point.
  17. Expanded Gate 8 scanning capacity to eight pedestals, improving fan throughput and reducing congestion during peak ingress.
  18. Enhanced overall stadium ingress through expanded gate access and increased scanning capacity, creating more entry options and a faster, more seamless arrival experience for fans.
  19. Expanded student wristband pickup by adding an additional distribution day, providing greater flexibility and convenience while reducing wait times during peak pickup periods.
  20. Addition of a Georgia Tech athletics Staff Champion at each gate to oversee operations and assist fans with stadium entry.
Concessions & Merchandise - 13 improvements
  1. Partnership with Queues, an AI-powered computer vision startup founded by Georgia Tech alumnus Sam Porta that uses privacy-safe, ceiling-mounted sensors to track real-time venue congestion and wait times to significantly reduce lines at points of sale. Georgia Tech athletics joins several Major League Baseball teams and the PGA of America as sports organizations to partner with Queues.
  2. Enhanced the concession experience with the purchase of 40 new Clover point-of-sale systems, increasing transaction capacity.
  3. Increased concession runners to assist with stocking portable concession stands and reducing stockouts at stands.
  4. Increased beer service capacity by doubling and tripling beer tanker inventory at concourse points of sale, improving speed and reducing wait times.
  5. New grab-and-go concession stand on upper north concourse, near section 216.
  6. New grab-and-go concession stand on upper east concourse, near section 221.
  7. New grab-and-go concession stand on the south concourse, near section 131.
  8. Addition of Poppin’ Stop Gourmet Popcorn on West Festival near section 108, providing fans with a new specialty snack option.
  9. Addition of Sokome to west festival concourse near section 105, bringing fresh, made-to-order rice bowls and greater dining variety to the gameday experience.
  10. Relocation of Adam J’s Gourmet Sandwiches to stand near section 115, improving accessibility and expanding premium food options available in Bobby Dodd Stadium.
  11. Addition of new three-window Fan Favorite Food Truck at Techwood Market on the east side of the stadium, increasing service capacity and reducing concession wait times.
  12. Introduction of Mini Donut Food Truck at Helluva Block Party, expanding pregame food offerings and creating a unique fan experience.
  13. Relocation of two merchandise trailers to Helluva Block Party, expanding retail capacity and enhancing pregame fan experience.
Premium Experiences - 11 improvements
  1. Creation of the West Festival Club, an add-on purchase opportunity, which offers season ticket members on the west side of Bobby Dodd Stadium a first-of-its-kind premium experience with all-inclusive food and beverages, private restrooms and a dedicated stadium entrance. For more information, click HERE.
  2. Creation of the Wreck Deck, which is located on the top floor of the brand-new Fanning Center and is designed for fans looking for a unique and social indoor-outdoor setting to enjoy Georgia Tech’s electric gameday atmosphere. The casual but premium setting offers a dedicated entrance, private restrooms and exclusive concessions, with tickets available on a single-game basis only. For more information, click HERE.
  3. Increased capacity of the Genesis Goal Line Club on the north end of Bobby Dodd Stadium by 10%.
  4. Increased capacity of the Renasant Deck on the south end of Bobby Dodd Stadium.
  5. Creation of a new premium entrance to serve west suite holders and West Festival Club patrons through Gate 3A located in proximity to Gate 3.
  6. “Fast Pass” entry lane for premium ticket holders on the south end of the stadium at Gate 1.
  7. “Fast pass” entry lane for premium ticket holders on the west side of the stadium at Gate 3A.
  8. “Fast Pass” entry lane for premium ticket holders on the north end of the stadium at Gate 4.
  9. “Fast Pass” entry lane for premium ticket holders on the east side of the stadium at Gate 9.
  10. Dedicated signage directing premium ticket holders to “Fast Pass” lanes and entrances.
  11. Over 30 new food and beverage offerings added to exclusive premium menus.
In-Game Atmosphere - 24 improvements
  1. New pregame matchup analysis video.
  2. New pregame highlight video.
  3. New on-field pyrotechnic elements for team entrance.
  4. Additional smoke for team entrance.
  5. Enhanced tunnel lighting to elevate team entrance.
  6. Live video from the Ramblin’ Reck to be displayed during team entrance.
  7. Additional firework displays throughout each game – including after every Georgia Tech touchdown.
  8. Drone show during the Colorado game on Sept. 3.
  9. Under Armour t-shirt giveaway for Georgia Tech students at the Colorado game on Sept. 3.
  10. Fireworks show during the Tennessee game on Sept. 12.
  11. Pregame flyovers for still-to-be-determined game(s).
  12. Fireworks to be set off from the roof of the new Fanning Center, introducing an enhanced vantage point for pyrotechnic displays.
  13. New and enhanced lighting effects technology.
  14. Updated videoboard graphics.
  15. Elevated videoboard prompts.
  16. New videoboard sound meters to encourage crowd noise.
  17. New fan photo gameday wall on videoboard.
  18. Elevated spirit timeout featuring a celebrity “YELLOW JACKETS” chant leader of the game.
  19. Introduction of The Allman Brothers’ “Ramblin’ Man” as a new in-game anthem to be shown during the first- and second-quarter break after the Yellow Jacket chant.
  20. New fourth-quarter hype video.
  21. Additional fan giveaways throughout the year.
  22. New t-shirt cannon and t-shirt guns for in-game fan giveaways.
  23. New football toss in-game activation.
  24. In-game recognition of Georgia Tech faculty and staff member of the game.
Fan Experience Opportunities - 7 improvements
  1. Yellow Jacket Alley VIP – provides fans with the opportunity to walk alongside the team down Yellow Jacket Alley prior to each game.
  2. Pregame Field Photos – provides groups of four and six the opportunity to take pregame photos on the field.
  3. Take the Field with the Jackets – provides fans with the opportunity to run out on to the field with the Yellow Jackets prior to each game.
  4. Tee Delivery – provides fans with the opportunity to deliver the kicking tee to the field for the opening kickoffs of the first and second halves.
  5. Sideline Access for Halftime Show – provides fans with sideline access for the Georgia Tech Marching Band’s halftime show
  6. Fourth-Quarter Intro Sideline Access – provides fans to experience the fourth-quarter hype video from the field.
  7. Gold Standard VIP – opportunity for the ultimate Yellow Jacket fan who wants to bundle and save on VIP experiences.
Additional Enhancements - 4 improvements
  1. A dedicated weather updates page available at ramblinwreck.com and the Georgia Tech Yellow Jackets app that provides fans with real-time information and alerts in the event of inclement weather.
  2. A significant expansion of concourse footprints, particularly on the west festival concourse, which will alleviate congestion and reduce wait times for concessions and restrooms.
  3. Addition of phone charging stations in select premium areas.
  4. The option for fans to easily support the Alexander-Tharpe Fund’s Athletic Scholarship Fund by choosing to round up their purchase to the nearest dollar when buying tickets and booking fan experiences at ramblinwreck.com.
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